Move on to Pappappa

'Viral Marketing' is the latest magic word for K'town filmmakers.

After Kolaveri Di by debutant composer Anirudh became a rage, thanks to the viral marketing technique, now it is the turn of Vettai.

According to its makers, the single track Pappappa... from Vettai has crossed 130,000 views within three days of it being uploaded on the YouTube.

"Clearly the song is attracting huge attention and most of the visitors love the making of the song video", says its director Lingusamy.

The video that stars Arya ,Yuvan Shankar Raja, Lingusamy, UTV's Dhananjayan and others have montages from the song as well and is one peppy number which has struck a chord with audiences.