Has ARY already given up on Kaafir ?

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Has ARY already given up on Kaafir ?

ARY is still looking for that big one hit but hasn't gotten in yet. The channel that has been at the number one position for a while now is already threatened with GEO having an exciting line up of productions coming soon. The channel that was never popular for going full blown with the promotions has failed to mention their latest serial Kaafir , that is produced by Humayun Saeed and Shahzad Naseeb, having Humayun himself and Ayesha Khan in the lead role.
The channel has had poor Mondays for a while now with Lamha Lamha Zindagi, and Neeyat both from the same banner starring Humayun again, failed to leave any mark. On the other hand GEO is ruling Mondays with Jo Chalay Tou Jaan Say Guzar Gaye striking gold.
ARY has failed to promote Kaafir at all and it looks like the channel has given up already on it; even the promos are boring and mediocare. The teasers when first released were met with a negative response and there is no hype for this one at all.
We tried to contact the channel representatives to comment on this , but no one returned out texts. Is this a new strategy or simple failure? We'll find out soon.