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Posted: 19 years ago
#1
Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.
Target Group: 4 years+ , Individuals, C&S homes
New Launches Date of 1st
Episode
Days of
Telecast
Viewership
Metrics
Episode
1 2 3 4 5 6
Risshton Ki Dor (Sony) 15 May.'06 Mon-Thu R% 0.5 0.3
Cum reach % 1.5 2.5
Kabhie To Nazar Milao (Sony) 15 May.'06 Mon-Thu R% 0.3 0.3
Cum reach % 1.1 1.8
Twinkle Beauty Parlour (SAB) 15 May.'06 Mon-Thu R% 0.4 0.2
Cum reach % 0.7 1.6
Dharti Ka Veer Yodha Prithviraj Chauhan (Star Plus) 12 May.'06 Fri-Sun R% 2.1 1.4 1.6
Cum reach % 5.3 8.3 10.7
Khaufnaak (Sony) 8 May.'06 Mon-Thu R% 0.6 0.6 0.5 0.7 0.6
Cum reach % 2.6 4.7 6.8 8.8 10.3

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Posted: 19 years ago
#2
Sorry, but is it good or bad?

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