Being Human tees a huge sell out

Actor Salman Khan, known for his shenanigans and brushes with the establishment in the past, is showing a new consciousness through his line of Being Human T-shirts, which he plans to sell online soon. The newly turned socially conscious actor has sported only Being Human T-shirts at every public appearance to reinforce his commitment to the cause. He plans to set up an online store for his signature clothing line, which was recently displayed at a Fashion Week event in Mumbai.

The T-shirts have been selling very well at Mumbai's Cottonworld, known for its cotton garments. The store's website recently crashed because of heavy traffic generated by a sharp demand for the Being Human T-shirts as customers have been purchasing the t-shirts in bulk, in India and abroad.

The demand for the tees has been overwhelming. In fact, there is a waiting list for them. It's the first time in Indian retail history that a store's website crashed due to heavy queuing up for a single brand. Khan says a lot of people have been asking him to launch the official Being Human T-shirt. He has worked with a garment brand to make them available at affordable prices, Rs 495 for men and Rs 435 for the women. Such initiatives help the foundation expand its reach and corpus. There is a lot of demand from overseas customers and the online store will be designed to tackle the rush. The online store is expected to go live early 2011.

Being Human is a non-profit charity organization founded by the actor. It is going about raising funds from A list Bollywood crowd as well as roping them in to do the same, for philanthropic causes.