It has happened with Qazi of the Fame gurukul, it happened with debojit from Assam and Rajeev from Himachal in SGMP and now the same thing seems to be working for the small town hero in II2 namely Anuj.
They all come form relatively smaller states who have never had real or rather reel heros to look up to...and suddenly the reality music shows gave these states to have heros of their own...the noveau rich , middle to high class from this state - the ones with the latest models of color tvs in their living rooms and the latest handsets have found a new past time...supporting the dreams of these wanna bes from their home state.....
And guess who is laffing all the way to the banks...the TV channels of course