Posted:
| Kaun Banegi Anandi? |
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| Monday, 28 June 2010 15:46 |
| Balika Vadhu Colors have put the onus on the viewers to decide their next Anandi. The channel has shortlisted three girls to replace Avika Gor, who bids adieu to the show in July. The three chosen girls are, Pratyusha Banerjee from Jamshedpur, Nivedita Tiwari of Lucknow, and Mumbai's Ketaki Chitale. Perhaps, this is for the first time that any SMS voting is being conducted to choose a protagonist for a show. Usually, SMS voting is restricted to non-fiction only. The voting begun after the channel aired a visual featuring these girls. Colors will adopt the same process to choose the new Jagdish. The last couple of months has seen Colors lose ground, and the number one slot to Star Plus. Star Plus and Rajan Shahi's new show Chaand Chhupa Baadal Mein that will compete with Balika Vadhu will commence today. A pick-your-Anandi is certainly a good marketing strategy. Will the viewers bite it? May be, may be not! This will be reflected in the next TAM ratings. --Mayur Lookhar / TellyCafe.com |
http://tellycafe.com/television-news-and-gossip/635-kaun-banegi-anandi.html
