| SAB TV beats Imagine TV in the prime time slot |
| MUMBAI: SAB, India's leading comedy entertainment channel achieved a breakthrough today by obtaining the number 4 position in the Monday-Thursday beating Imagine TV in the prime time slot.SAB TV secures a safe place for itself after Colors, Zee and Star Plus according to the latest TAM ratings for the week 23, 30th May to 5th June for prime time from Monday to Thursday 1900 to 2400 hrs. SAB TV also received its highest with 93 GRPs leaving Star One and Sahara One behind and is only one step below Imagine TV in the same week. Mr. Anooj Kapoor, Executive Vice President and Business Head SAB TV said "We are the only channel with a brand promise and have been consistently bringing innovative programming to our viewers. All our existing & new shows like Lapataganj ,Sajan Re Jhooth Maat Bolo ,Gutur Gu,Tarak Mehta Ka Ultah Chasmah & Mrs.& Mr.Sharma Allahabadwale have been accepted well by the viewers which, has translated into increase in our GRP's." He further added that, "We are soon going to be launching yet another new show Papad Pol Shahbuddin Rathod ki Rangeen Duniya and have plans which will helps us to sustain our ratings and grow further." SAB TV is proving to be a consistent performer in the forever growing GEC industry. After experimenting and succeeding in delivering India's first silent comedy 'Gutur Gu', the channel's recently launched show Mrs. & Mr. Sharma Allahbadwale, has been an instant hit with the audience. Currently, SAB TV is looking forward to capturing more viewership with its soon to be launched show, Papad Pol…Shahbuddin Rathod ki Rangeen Duniya. SAB is gradually increasing its hold in the entertainment genre with its light hearted comedy content and keeping true to its position of Asli Maaza SAB ke Saath Aatha Hai. |
