Badmaash Company a hit.

Finally, some good news to share. The footfalls have shown an escalation at cineplexes. First HOUSE FULL, now BADMAASH COMPANY have lured audiences back to theatres, thus ending the dry spell at the box-office. Now let's hope the forthcoming biggies [KITES, RAAJNEETI, RAAVAN] infuse oxygen in the lungs of an ailing industry.

Shahid Kapoor starrers have consistently opened well, but for some strange reason, the media never acknowledges it. KISMAT KONNECTION started very well, KAMINEY started with a bang, now BADMAASH COMPANY has proved that all he needs is the right project to hit a boundary.

A prominent director made an interesting observation on my show, a few days ago. Friday, he opined, belongs to the producer, for it's the producer who puts his hard-earned money on marketing and promotions to lure the audience to theatres. But Saturday, he quickly added, belongs to the director, who either makes or breaks a film, depending on how good or bad the film is.

If one goes by this logic/statement, both Yash Raj and debutante director Parmeet Sethi seem to have pulled it off. While the film had a healthy Friday, the business actually grew on Saturday and Sunday, which means that the word of mouth was indeed positive. Cinema is all about narrating stories and debutante director Parmeet Sethi's first endeavour seemed to have found flavour with the paying junta, if the Saturday and Sunday numbers are an indicator.

Also, Yash Raj's strategy of going all out seemed to have paid off. Unlike ROCKET SINGH - SALESMAN OF THE YEAR, which arrived without much noise whatsoever, BADMAASH COMPANY made a lot of noise prior to its release. The 'Badmaash' gang was spotted here, there, just about everywhere. Not that promotion is all-important, but it is important to be seen and heard in today's times.

A few cynics were sure that BADMAASH COMPANY would slump from Monday onwards, but the film held well on Monday and Tuesday as well. As things stand today, the film should collect approx. Rs. 20 cr. to Rs. 22 cr. nett in Week 1, which is a healthy figure. With no major opposition in the forthcoming week, Yash Raj should recover the investment from theatrical and non-theatrical avenues and also make a neat profit in the final tally.

The 'Badmaashi' has worked!

Good for Shahid and Yash Raj:)

Originally posted by: nkapoor

where does it say average on badmash company?? it says opens well, the film has already recovered its costs!

Badmaash Company, It's Wonderful Afterlife fail to impress

Last updated on: May 10, 2010 18:12 IST

Out of last week's releases, Badmaash Company did average business over the weekend despite adverse reviews. Its A Wonderful Afterlife however wasn't so lucky.

Trade analyst Vinod Mirani gives us the box office verdict.

Note: Films are ranked according to their release dates. The thumbs ups and downs reflect rediff's views.

	Badmaash Company Cast: Shahid Kapoor [ Images ], Anushka Sharma [ Images ], Vir Das, Meiyang Chang. Director: Parmeet Sethi [ Images ]. Good music and songs. Weak plot Number of weeks: New. BO Verdict: Opens well. Review 1 | 2
	Its A Wonderful Afterlife Cast: Sendhil Ramamurthy, Shabana Azmi [ Images ], Goldy Notay and Sanjeev Bhaskar. Director: Gurinder Chadda. Few funny moments. Frequently stupid Number of weeks: New. BO Verdict: Poor opening. Review
	Housefull Cast: Akshay Kumar [ Images ], Lara Dutta [ Images ], Deepika Padukone [ Images ], Ritesh Deshmukh [ Images ], Arjun Rampal [ Images ], Boman Irani [ Images ], Chunky Pandey [ Images ]. Director: Sajid Khan [ Images ]. Tough. Lame humour, bad acting, senseless plot Number of weeks: 1. BO Verdict: Semi-hit. Review

NOW PEOPLE will say tht overseas box office of a movie doesn't matter...and if thts the case...MNIK shouldn't be called a big hit either..

Originally posted by: nkapoor

mnik did well in india also!! and either way wat matters is the hit status which by the looks of it BC will get and nowhere it is written that BC is average it says 'good opening' it has already recovered its costs!

Originally posted by: maddy1973

'Badmaashi' works!

May 12, 2010 - 08:23 IST

Finally, some good news to share. The footfalls have shown an escalation at cineplexes. First HOUSE FULL, now BADMAASH COMPANY have lured audiences back to theatres, thus ending the dry spell at the box-office. Now let's hope the forthcoming biggies [KITES, RAAJNEETI, RAAVAN] infuse oxygen in the lungs of an ailing industry.

Shahid Kapoor starrers have consistently opened well, but for some strange reason, the media never acknowledges it. KISMAT KONNECTION started very well, KAMINEY started with a bang, now BADMAASH COMPANY has proved that all he needs is the right project to hit a boundary.

A prominent director made an interesting observation on my show, a few days ago. Friday, he opined, belongs to the producer, for it's the producer who puts his hard-earned money on marketing and promotions to lure the audience to theatres. But Saturday, he quickly added, belongs to the director, who either makes or breaks a film, depending on how good or bad the film is.

If one goes by this logic/statement, both Yash Raj and debutante director Parmeet Sethi seem to have pulled it off. While the film had a healthy Friday, the business actually grew on Saturday and Sunday, which means that the word of mouth was indeed positive. Cinema is all about narrating stories and debutante director Parmeet Sethi's first endeavour seemed to have found flavour with the paying junta, if the Saturday and Sunday numbers are an indicator.

Also, Yash Raj's strategy of going all out seemed to have paid off. Unlike ROCKET SINGH - SALESMAN OF THE YEAR, which arrived without much noise whatsoever, BADMAASH COMPANY made a lot of noise prior to its release. The 'Badmaash' gang was spotted here, there, just about everywhere. Not that promotion is all-important, but it is important to be seen and heard in today's times.

A few cynics were sure that BADMAASH COMPANY would slump from Monday onwards, but the film held well on Monday and Tuesday as well. As things stand today, the film should collect approx. Rs. 20 cr. to Rs. 22 cr. nett in Week 1, which is a healthy figure. With no major opposition in the forthcoming week, Yash Raj should recover the investment from theatrical and non-theatrical avenues and also make a neat profit in the final tally.

The 'Badmaashi' has worked!