I hope they are getting advertising dollars for all the times they show these cellphones!! LOL Good observations.I like the why creatives have used the mobile phone in this show.
One is for hero-heroine to communicate.
Next one is the use of SMS. The SMSes between Abhi and Simi look so real. They really show the name (like ABHI calling), 26 missed calls, the content in the SMS, everything looks real when compred with other TV serials. Other TV serials don't use the mobile phones the way KB does. Characters in other shows may just use the mobile phone to keep it next to their ears and just talk - it looks so fake! In KB, in some scenes we can even see the number. I sometimes think I should wrote down that number and try n call! 😉
Even the SMS language - its in hindi written in english, the way 2 friends would talk in their common language!
IMO, this also makes the show unique and real. Mobile phone is really being used as part of this show and is an integral part of the show.