Sony plans global marketing-MNIK music

Sony plans global marketing push for 'My Name is Khan' music

After bagging projects like Wake Up Sid, Tum Mile, Kurbaan and What's Your Rashee in 2009, Sony Music has more lined up for 2010, including the Shah Rukh- Kajol starer 'My Name is Khan' whose music was released earlier this month.

Divulging the marketing and promotion plans of the film, Sony Music marketing director Sanujeet Bhujabal says, "With My Name is Khan, we have developed an extensive and aggressive plan to deploy the music in all the key global markets for marketing Bollywood music to the world at large.

For the first time, the music will be showcased in over 20 countries, which will be supported by a dedicated marketing plan for each of the territories. We are also targeting the cross-over markets and will follow the theatrical plan being developed by Fox Star Studios. As part of our extensive marketing plan – our focus will be to make sure the audience samples the music not only at an optimal frequency, but also in the relevant setting. Associations for innovative programming with leading music channels, GEC channels and radio networks and web marketing are but a few things which we will be undertaking." The music of My Name is Khan was is composed by the Shankar Ehsaan Loy trio.

The label bags most of the films made under the Karan Johar owned Dharma productions. Talking about its association with the banner, Bhujabal says, " Our decade long relationship with Dharma is based on mutual respect, trust and a common vision. We feel both the parties see great value in the relationship and in these days it is a very rare thing to see a relationship go through a decade long journey without any hiccups. It is a mutually rewarding experience."

http://www.radioandmusic.com/content/editorial/news/sony-plans-global-mktg-plan-my-name-khan-music

MY NAME IS KHAN music to be showcased in 20 countries

Abid, Bollywood Trade News Network

The relationship between Karan Johar's Dharma Productions and global music giants, Sony Music, has withstood the test of times for more than a decade and has been a fulfilling one for both. Right from KUCH KUCH HOTA HAI to WAKE UP SID, they have always delivered some quality music and it is but natural that the music album of perhaps the most anticipated and the biggest movie of 2010, MY NAME IS KHAN, will be another rewarding experience for both Dharma Productions and Sony.

In order to keep up with the current demand of heavy and aggressive marketing and promotion, Sony has chalked out an intensive plan to showcase Karan Johar's directorial venture starring Bollywood's global superstar Shah Rukh Khan and Kajol in all key international markets.

In what must be a first in Overseas marketing, the music of MNIK will be showcased in over 20 countries with specific marketing plans for each territory. Cross over markets will also be targeted and Fox Star Studios, which is the global distributor, is chalking out a theatrical plan for the project. This was revealed by one of Sony's top marketing director , who also disclosed that apart from the above, there will be associations with leading music channels, GEC Channels, radio networks and web marketing with emphasis on innovative and aggressive promotion, the kind that a big project like MY NAME IS KHAN deserves and needs.

Certainly this revelation has indeed come at the right time as the teasers of the melodious soundtracks of the film are already making waves and need just the right kind of thrust which should be provided by the top music company, Sony.

https://www.glamsham.com/movies/scoops/09/dec/30-my-name-is-khan-music-to-be-showcased-in-20-countries-120901.asp