12th Star Screen Awards sweep the ratings

The viewership ratings are in, and the numbers say that STAR Plus the biggest entertainment channel of India, had 20.41 million people across the nation tuned-in to watch television's biggest event of the year Hero Honda 12th Annual Star Screen Awards during the first fortnight of the year on January 15.

By bringing together the biggest and the best of Bollywood stars, STAR Plus swept away the lion's share from its competitors as the award show gained television ratings of 9.6, a clear 27% growth from the last year show (Source: TAM Media Research).

In 2005 STAR Plus established the channels' domination in the television events category. The top-ten rated events of the small-screen were all on Star Plus in 2005.

Now, the channels success with its highest ratings for the industry's first and biggest award show of the New Year has just vindicated its claim, once again making the channel an undisputed leader in the category.

STAR's continuous innovation in programming and its consistent efforts to entertain its viewers differently, has ensured channels success and leadership in the year 2005 and now with the highest rated event of the year-2006 already in its pool the channel is well on its path to raise the bar for everyone.