Himesh's film is earning before its release
Himesh Reshammiya in Radio
Musician-singer-actor Himesh Reshammiya's forthcoming film Radio has already earned its initial investment even before releasing. Thanks to the business perspective of the actor and his producer of the film.
Talking about his plan of the film, Himesh said, "I requested Ravi to go in for a very different release strategy as the film has been made for a target audience. The theatrical release will be in sync with the sensibilities with which Radio has been made. It has been treated with a very fresh approach and that's what makes it very different or else, it's a very simple love triangle set in 2009 with the backdrop of a radio station and an RJ as the protagonist."
No doubt Himesh has become a wealthy musician in recent times due to his creativity and business strategy. Even though he had fights with Asha Bhosle on the popular singing show Sa Re Ga Ma Pa, what he talks has point. His talks do not include a single wasting word. He talks straight to the point and correct. His creativity and business strategies go in co-relation with the changing marketing strategies, which we can clearly see by looking at his growth from musician to singer to actor.
Himesh has not only become a busy musician but also a busy actor. After the release Radio, he is coming up with three back to back releases- Pooja Bhatt's Kajraare, John Mathews' A New Love Ishtory and Ishk Unplugged.
He also admits that he has learned from his past mistakes. Talking about his past failure Karzzzz, he adds, "After going wrong with Karzzzz, I felt that the release strategy should be right. When you talk about a multiplex audience, then Radio cannot be released in a thousand theatres, right? Everything today is about price. Is it a price hit or a price flop? Now that the cost of this film has already been recovered, everything that comes from theatre will only be a profit."
Seems like Himesh is one those who still has reasons to smile even in the recession time.
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