Final Charge , kMH 2 dateline thursday

Yes..there's STILL a NARROW WINDOW FOR US TO CAMPAIGN SOME MORE

Hello Kmhians

Well I had no intention of keeping the suspense , but I was caught with the unveiling of a new flood Model (working in Insurance industry , this is all i do ..earthquake , hurricanes, flood , Terrorism..kya life hai meri....😆😆)

When I knew my beloved adda and the whole forum was itself being flooded with the tears of my buddies, I so wanted to come quickly but could not ..sorry about that ..ok bhashan khatam ..kaam chaloo...😉

First of all let me say u all rock.👏👏 Your dedication and resolve made a difference today . You want to know how ??? Read on ....

What you guys did today was stop a channel in its track . You made them actually reconsider their decision . The only issue , we came to know a little late about the possibility of the show ending or else this would have never happened.

KMH Crew- We sincerely wish you would have trusted us a bit more and a bit earlier.

Jyoti 🤗 this is for you ...had you not pm'ed me the last post about DharamVeer ..i would have never decoded Sameer Nair's mail ID. Your pm gave me a clue and as I always say you are a real sweet heart.

Natz, Katz👏👏👏 ..what you guys did was memorable ..they are still reeling under your and your troops attack.😆😆

Pavs .Thank you for doing the petition. You got them girl.👏👏

All others , Farha, Shreya, lavi, Monica , Manisha , Nafy, Bliss, Parm, Samiya, and all my friends in and outside adda , I might not have written your name here but let me tell you I know all of you worked very very hard . You wrote the mails , called them , coloured their FB and Twitter wall and you made them realize that they made a mistake. Now if we drive it a bit further we will get what we want and see Punji Juniors.🤣

And babe 23 ...Yaar i developed some contact over the past week to get you guys real khabar ..but my contacts are not good enuf to know about anyone's personal life , so I have no news whether Karan and Krtika are dating each other or not 😆😆

Now let me come to the point.

We wrote to Sameer Nair , CEO NDTV imagine , yesterday and today he responded back saying he will himself talk to Ekta about a season 2.( my next post has the whole text of mail send to him and his response back)

So yes Manisha you were right it is about season 2 , but i have reasons to believe it is not a gimmick, why ???

1) The CEO of the channel himself made a point to reply back

2) and ...now the meaty part...there is a final meeting on Thursday 17^th September to decide about season 2. Right now the channel staff is divided into two halves , one saying let us do the KMH season 2 other thinking the audience is stupid, and it will forget it soon enough.

I repeat again When today's meeting concluded it was divided and hence the final meeting happens on Thursday september 17th

Let me again tell you made the channel sweat today, had they not already allotted the slot , the decision would have been in our favour.

What I can tell you with confidence is

1) Some responsible people at the channel are bearing the brunt for this decision

2) The hate mails are being stacked

3) The switch board operator has gone crazy with the calls

4) They are reading each and every hate mail, every FB , twitter mesaage

5) The channel team has split over the decision

6) KMH season 2 is very much within our reach

7) All you need to do is keep up this pressure till Thursday

8) Karan and Kritika are not committed anywhere so far , kritz is still merely talking about the new show , it is not a done deal...

9) If you guys , put your mind to it , you will make the channel realize that we will not forget season 2

10) There is a bhramaastra , that is Anj's brainchild and I will let Anj Pm you about it . it is too sensitive for us to discuss on the open forum. However I promise you , that if used it will really shake the channel.ANJ'S weapon could be a GAME CHANGER... add her as a buddy or add Sanju ya Me and we will share it.. 😆 at the very least it will seriously "bajao NDTV ka band"

Guys , when I realized that some people at the channel still think that we will forget what was promised to us by the CEO himself, i determined it was time to show them what stuff we are made off.

We are no crazy fans , we are amongst the best and brightest , students and professionals and we are not a random group of fans . We are a well regimented , organised army , which will lead the final charge there.

Buss guys this the whole and complete truth. I owed it to you all, and so did Anjana and Sanju. Hence we three decided to share everything with you. In the end you can form your judgement but i know one thing for sure what was quoted to me today "Sarkaarein Hila di aapne" we shook the structure ..one last push and we might as well get what we want.

If you have travelled so far with us in this journey , be with us till Thursday .

Remmeber one thing , if you do not forget about it, you will get KMH 2.

In the end raise a toast to our friendship , comraderie , team work and complete faith in each other.

If we look at September 9 it was your highest rated program that day, though it airs late in night.

4) KMH has historically been promoted very less by the channel
5) There are hardly any repeats for the show
6)Inspite of the above last two points, it manages to retain its following
7) Very recent shows like Basera and Palkon ki Chaon mein too do not seem to garnering very high TRP's compared to KMH.
8) KMH was pushed to a time slot where it became difficult for a lot of its younger viewers to watch it so they switched to online viewing.

9) The most basic issue is that Imagine has a lesser reach compared to Star and Zee and its audience is primarily urban (or rather metro ) Youth. By closing a show that appealed to this segment you are alienating the very segment of the viewer that has been your most avid follower.

10) Consequentially it also follows that your viewer group is comparatively more active in the virtual world and the word of mouth negative publicity for the channel has multiplied exponentially over the last couple of days.


Our Suggestions

1) Please shift back KMH to its 8:00 PM slot. This will get it maximum viewers. Your current show at 8:00 PM features no where in the TRP ratings.
2) If that does not work for the channel shift it to 7:30 PM slot.
3) If however your and officials you feel that you cannot accommodate KMH in a weekday slot we would suggest please allocate an hour long slot on Saturday and Sunday to the show. Imagines' programming on weekend leaves lot to be desired and KMH will be a good draw for audience who might miss it coz they watch other shows during weekdays .
4) Please find a slot to start reairing the show from the beginning. It has a very interesting story line and with right promotion you can hook in a lot more viewers who simply do not watch it coz the missed the beginning.
5) Please promote this show extensively. it has a lot of potential , in terms of storyline and a good star cast . With right kind of promotion it will garner better ratings as was seen on 9th September 2009 episode.
6) Under no circumstances cancel the show abruptly. We do not want an ever stretching elastic rubberband story but the run of the show should allow for a decent closure and the current track which has stared requires a minimum of 3 months to bring the story to a closure cherished by the fans.


To conclude, all we would like to point out is ending KMH will prove to be a myopic decision for the channel. It is a show which has a passionate and well entrenched fan following and a huge potential. To continue some other high budget shows just because they are new entrants at the cost of KMH will prove to be a double whammy. You will lose faithful viewers and your new shows will never get the same kind of fan following.
The start up cost of new shows versus a show that already is well entrenched is something you will know better than us, and a show which has already won two awards 1) NTA best Jodi 2) NTA best male newcomer and has potential to win at least a couple of ITA's, it will be really sad if such a huge opportunity goes waste.
It will be very difficult to attract the youth segment again to any show of Imagine. You can gauge the sentiments of the youth through this petition that we came across while surfing the net to understand audience reactions.
http://www.ipetitions.com/petition/savekmhpetition/index.html

We hope to see a positive response from NDTV Imagine, which respects the sentiments of the viewers.

Regards,

Aditi Shukla , Gurgaon India
Anjana Batacharya , Toronto , Canada
Sanjukta Roy , W.Virginia , USA