A StarBoxOffice source close to the multiplexes said, "We have not made any official announcement yet, and if something works out, then we will let you know." This has been the multiplex stance since the last couple of weeks. All this while, one has only heard producers make the statements while the multiplexes have chosen to stay mum. After all, they are the ones who hold the key.
If the strike is officially over, then why haven't the two parties emerged together with the same statements?
This meeting which was to be held on Monday, 1st June, was postponed to Thursday, 4th June. The warring parties had agreed on most issues, but we still feel they have to seal the deal officially by signing on the dotted line.
StarBoxOffice snooped around to rake up this latest update.
The terms agreed upon by the two sides are as follows:-
Week 1: 50%
Week 2: 42.5%
Week 3: 37.5%
Week 4: 30%
Note: If the net box-office collections, after deducting entertainment tax, crosses Rs. 17.5 crores in the national chain of multiplexes [PVR, Big, Inox, Fame, Fun, Cinemax], the first two weeks' terms would be upped by 2.5%. Which means, Week 1 will be 52.5% and Week 2 will be 45%.
But if the film is a disaster, like say a Tasveer or a Drona, and does less than Rs. 10 crores net from the national chain of multiplexes, after deducting entertainment tax, in such a scenario, the second and third week terms would be brought down by 2.5%. Which means, Week 2 will be 40% and Week 3 will be 35%. This is applicable only if films are released in over 500 screens.
Release strategy by distrubutors
The distribution strategy of release, with producers and multiplexes' UPDF feeling that they have a right to select their own strategy and what theatres they want to release their films in, but the multiplexes wanted UPDF to supply prints to all the properties of the multiplexes.
The terms agreed upon by the two sides are:- Above 500 screens: No compulsion. The distributor has the right to select his strategy. Below 500 screens: To the extent of 5%, distributors will supply prints to national chain of multiplexes, which are not part of the distribution strategy. But the print cost as also the freight expenses will be borne by the multiplexes.
4 week advance plan
In order to safeguard the interest of the distributors, it has been decided that the distributor would write to the national chain of multiplexes at least 4 weeks in advance, announcing the release date of the film.
The national chain of multiplexes will then take a call whether they want to screen a movie or not, within 3 days of receiving the communication, thus avoiding the last-minute decisions.
Once the approval is received from the national chain of multiplexes, the distributor will share his release plan with the respective chains before 3 weeks of release.
The communication will be addressed to each of the national chain of multiplexes separately and similarly, each multiplex will take a call and reply accordingly.
You do the math.
Link http://www.starboxoffice.com/newsDetails.aspx?xfile=2009/June/News_20090605_34
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