Deepika is brand ambassador for Wrigley

Deepika all set to promote chewing gum

Wrigley has signed up India's youth icon Deepika Padukone as the brand ambassador for Orbit sugar free chewing gum.

THE world's largest sugar-free chewing gum brand, Wrigley's Orbit today announced its association with youth icon and Bollywood's biggest Gen-next star Deepika Padukone as its brand ambassador. For the first time in India, Wrigley's Orbit sugar-free chewing gum will partner with a film actor to promote oral health benefits.

Announcing Deepika Padukone as Brand Ambassador for Orbit sugar-free chewing gum, the company spokesperson said, "Deepika's association with Orbit sugar-free chewing gum will synchronise well with the brand and its objectives. We believe that this association would help us achieve widespread awareness about the importance of oral care and the benefits of chewing Orbit sugar-free chewing gum."

Commenting on this association, Deepika Padukone said, "I am proud to be associated with Orbit sugar-free chewing gum, which is a convenient and portable way to help maintain and improve oral health anytime, anywhere – at home, in the car and during shoots."

Deepika Padukone Wrigley's new brand ambassador

3/17/2009 5:45:17 PM

Rising Bollywood star Deepika Padukone has added another name to her overflowing kitty of endorsements with Wrigley's chewing gum signing her as its new brand ambassador.

The model-turned-actress, who starred in Pepsi's 'Youngistan' campaign with "Bachna Ae Haseeno" co-star Ranbir Kapoor, also endorses Tissot watches and Fiama Di Wills products.

Announcing Deepika as the brand ambassador for Orbit chewing gum, a Wrigley's spokesperson said, "Deepika's association with Orbit will synchronise well with the brand and its objectives."

The company said it expects to ride on the young actress' popularity to the target audience of the product that is the youth segment.

The company plans to leverage Padukone for its new advertising campaign, which would be launched later this month, Wrigley said in a statement.

She will feature in the promotional materials of the company, it added. (Agencies)


(Agencies)

Thats a cool brand good for her

Thanks for sharing !!!

go deepu!!

I love Wrigley's Gum so good to know deeps is the ambassador! lol =)

good for her, she's doing great