Bachchans-SRK cold war - An article

The New Year could have brought about a thaw in the Bachchan-SRK relationship, well almost. Apparently, one of the biggest international luxury brand wanted to launch in India, and who better to promote their goodies than the King Khan and the perennial Queen of Bollywood, Ash. But given the frosty relationship between the two, the ad guys headed to Mannat to see if it was okay with the Badshaah to shoot this campaign with Ash. To everyone's surprise SRK nodded in agreement. But only when technicalities were being sorted out, Ash figured that she was going to be paid almost half the price SRK was commanding. It didn't take long for Ash to thumb down the offer, and the saga continues.
In fact, if anything, things are expected to turn for the worse with SRK's Billoo Barber and Abhishek's Dilli 6 releasing on the same day at the box-office.

With SRK movies already fixing up their release dates months in advance, it was up to Dilli 6 director Rakeysh Mehra to work out his release date accordingly. But Mehra refused to do so. SRK is said to be setting his machinery in full swing and his production company is ready to swamp the multiplexes with the prints of his film. And though Billoo Barber is a SRK production, it's a know fact that he only has a cameo in the film. So Shah Rukh, the smart businessman that he is, has reduced his price for the project to make it more appealing to the distributors. Besides that, there are efforts already in motion from the SRK's coterie of people to run down Abhishek's film. The Bachchans are biding their time, watching SRK's next move.