Deepika raises endorsement fee to 1.5 crore

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Posted: 16 years ago
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Deepika raises endorsement fee to 1.5 crore
By ZeeNews, 6 January, 2009
Deepika raises endorsement fee to 1.5 croreDeepika Padukone, the glamorous, much-hyped, eyed and mooned-over actress is only two movies old, but her charges and demands are crossing those of acclaimed veterans. The birthday girl, who celebrates her 23rd birthday Monday, has hiked her endorsement fee to 1.5 crore, an amount that equals only to Aishwarya Rai Bachchan so far.

The current endorsement fee of Deepika brings the Indian actresses at par with their male counterparts, who are already demanding crores. She is the latest brand ambassador of Swiss watch Tissot, and the crore and a half fee is an acknowledgement of her international appeal and value.

In her modelling days she had glamorised the Kingfisher calendars which are famous for their sensuous appeal. With the success of her debut flick 'Om Shanti Om', she became the face of Kingfisher Airlines. Similar perks, in the form of cosmetics and apparel endorsements, have been following her quite indiscriminately.

Her worth seems to be running ahead of her, for she is yet to prove her mettle in her profession, i e acting. Till now her pretty face and those daring curves seem to be doing the magic, let's see when her other talents will take over.
http://www.filmicafe.com/news_detail.php?news_id=8884

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Posted: 16 years ago
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She shouldn't raise is that high quite yet. Maybe wait another 2 films, but it's her choice. I think there are other actresses who should raise their prices as well, like Priyanka, Preity, and Bipasha!

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