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This June, NDTV Imagine unveils a fresh concept in music that promises to entertain and delight viewers. Junoon is an exclusive new show that taps into the country's passion for good music, playing out an exciting contest to decide the country's most popular genre of music, namely Folk, Sufi, and Filmy Music! The show will be produced by Gajendra Singh's Saibaba Telefilms.
"In India, we are not just passionate about music, we are passionate about specific genres of music that appeal to us as individuals. With Junoon, NDTV Imagine presents a fresh concept in this popular genre of music talent shows, creating a differentiated experience for our viewers. We are very pleased to team up with Gajendra Singh for this new initiative. This partnership promises to deliver a complete entertainment package for the entire family, " Shailja Kejriwal, EVP Content, NDTV Imagine said.
The uniqueness of Junoon is in the individual talent of the contestants, each with a strong grasp of their respective genres, and also that the audience will be voting for a genre of music and not for individual singers.
Is based on the performances. Each week, viewers will send in their votes, not for the individual performers, but for their most favorite genre. Once the votes are tallied ever week, the weakest genre will be identified. The mentor from that particular genre will then need to make the difficult decision to eliminate one of the contestants from his or her team.
There will be 3 voting lines, one for each of the genres. The decision on the genres will be based on 100% audience votes.The show will air twice every week with a performance and elimination episode.
"Junoon is passion, purity and madness. This show is all about, 'Junoon…kuchh kar dikhaane ka'. India is a diverse country with music for every occasion and emotion. Junoon will bring out the very strong and popular styles of music especially Sufi and Folk in an interesting and unique way. I am very excited about this show, the concept, and working with NDTV Imagine, " Gajendra Singh,Producer, Junoon said.
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals.
The company launched its Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumiere, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.
gr888888👏
i also dont have that channel😕 hope someone uploads😳
welcome everybody 😳 hope she rocks it!! all the best to antara!! 😃
i have this channel..so looking forward to this show..hrithik is ther..soooooooo 😳 😆