Originally posted by: Alizba63
So many different reasons and intersections. It is hard to explain but we can take a guess.
1. The most simple one and probably the best one : people understand that he is shady and might be a guilty enabler but the on-screen chemistry is just 🥵
You cannot force fiery dynamics (it's not only applicable to romance). All the epic ones have been organic and cannot happen by pre plan. People loved the nok johk and the strange attraction.
I think because of that people are experiencing second lead syndrome. The short scenes and the mystery adds to this.
People also note that he was clearly set up as per hints from the actor and writer but people are waiting to see if he enabled it and to what extent....(I don't know how they'll explain it away...the drink, the being friends with the criminals even afterwards, the non caring attitude and the not reaching out to police). They may have an explanation and we have to wait and see.
People are ready to see him punished or die. This is not a serious ship at all.
2. Usama doesn't have the acting aura of the likes of Bilal, zahid, Hamza, Wahaj, sherry or their acting. He is monotonous and nosey and swallows his words and is hard to hear at times. He has been here since 2017 and the new boys like Khushal and Hamza has left him in the dust in just 2-3 years. These 2 new guys have good control over their voice unlike the newbies like shuja, Ali, Nameer, zahir and a few others. Usama's PR is in overdrive, but just see the reaction to Ghair and SMd. It was so bad that now it's a little better and he's getting raved. No one can go wrong with Burhan. If it was any of the A list actors playing Burhan then Ammar wouldn't get that importance he is getting I feel.
3. There are no leads. This is sign of a good story telling. Everyone is equally important. This show is not ml driven thereby giving everyone an equal chance to shine.
4. Nothing beats organic chemistry and hotness... nothing to explain there.
5. People would love Burhan in real life. Burhans really don't exist in real or are one in a 100 crore. People are loving his caring and balanced nature. But I guess he is too perfect and too nice. Some find that hard to enjoy as it is too predictable or too good to be believable. Like they say too good is too good to be true and very boring ....this played a huge role. People love layerings and nuances. He doesn't have any...other than being a good guy.
6. Some people truly do not care about Ammar being an enabler. They don't care that he most likely made the whole thing possible. That's just heartbreaking. They see a good looking sad guy with life troubles and just like that it's all okay. If a bad looking guy played the character then we'd see a different reaction.
It's like the meme " if the 50 shades of Grey guy was not a good looking billionaire but a creepy pot bellied uncle".
7. Writer today said she intended Ammar to be perceived the way it is. Confusing and loved and hated both. It was on purpose. Yet to understand what that's about. So, Nameer is just playing it accordingly.
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Or if explained in the words of a 5 year old ..
Jaadooo teri Nazar khushbo tera badan tu ha Kar ya na Kar...tu hai meri Nashwa ! 
Basically no one remembers sunny deol for darr and he is still pissed after almost 35 years but srk is now immortal in the memories of people who love Cinema.
That's the point. They sympathized and loved the villain and an era has gone by.
Humans are strange and complex. That's all.
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