Agreed. The content is shit and repetitive. Frankly this show feels repatitive to me as well. For anyone who were OG KKB viewers, there is so much that feels familier. The vamp, the ex, the misunderstanding, revenge marirage, etc. I've seen it in so many other shows, i can't stand it no matter how much i like the actors. I cited the SRK-Kajol example. You're right it worked because the story was fresh. The stories all across ITV are literally recycled versions of old shows, there is nothing new.
I genuinely don't understand who their target audience is? I feel like They need to figure it out themselves. I don't know who watches it at home because i feel most people have moved to digital streaming, and that's a pretty big audience to have, if they can figure out a way to monetize it because the reach is international. i mean i live outside of India but i'll happily pay for a subscription if the content i'm getting is worth it. But the audience online is younger and wants better content so they'd have to change their scripting. But that's a whole other issue altogether.
At the end of the day, their plots and scripts are absymal. They don't have any consistency except for the victimisation of the main female lead. They think giving her a few badass dialogues every now and then makes the character strong. Strength isn't just bearing torture, it's finding your way out of problems too and standing up for yourself and walking out of toxic relationship and drawing boundaries.
There is nothing new about showing an man blind towards the toxicity shown by his blood relations. I've never seen a single man on ITV act sensibly.
Why can't they show healthy relationships for once, or the process of making a healthy relationship is beyond me.
Tired selecting pic
MBA girl doing household work and going on knee to say sorry 
Nothing happened abt that curse too


I'm curious to know who's playing Anjali and who's playing Tina