Why makers are ruining Anuj character

AK was a sharp, no nonsense fella who never used to bow down to whims of these people.

After anuj called out anupama hyprocisy in NYE track makers literally decided to ruined his character by bringing Maya track . Everyone called him majboor crapadia who can't fight against shah ,Maya and barkha adhik evilness. He absolutely turned him into slave of upma since he is scared that she will leave him just like he did after CA left . And now he is letting dukhmukh and jhula devi in kapadia house even knowing what they have done in the past

Anuj was just a side character and it was always vanraj and anupam amain leads

But when anuj kapadiya was introduced viewers went crazy for this anuj

But makers always wanted anupama and vanraj as ain leads not anuj

So makers although did not like it had to bring anuj in forefront unwittingly sideline ing real hero vanraj for some time

After a few months of pleasing viewers they decided if vanraj has to again become hero than anuj has too become bad in eyes of viewers somehow so they started showing him like jhoru ka ghulam

Anuj has always been an insecure human

When he saw Malvika getting close to vanraj he got scared and wrote full kapadiya empire to her. Because at that time Mlavika and Gk were his only family

When vanraj was attacking Malvika and kapadiya empire through her he got scared that he may not get anupama and left Malvika alone with vanraj and left with anupama.

When Malvika threw vanraj/toshu out of kapadiya empire he told her to take them back only because he was scared it may affect his wedding with anupama

Than when Maya took CA and left he went to mumbai to be with CA

Anuj is highly insecure and very less self worth human. I wonder how he became buusiness man that too millionaire with such character

If anuj likes someone he gets struck there only never moves forward

First it was anupama than CA

Also he bends a lot to please anupam and shahs

He reminds me of heroine potrayal in 1950s the abla nari types who ill do anything to keep hubby and in laws happy

Because he is daily soap male lead.

He can be sharp n Intelligent only in starting later he just has to sit at home whole time n see saas bahu drama n get seduced by vamps n marry multiple times.

they are ruining anuj because vanraj makers ka best friend hai

He is one of the weakest male lead of IT with a doormat personality..No wonder upma uses n throw him out as per her needs n fancies because he lets her to do that.I wonder how he became a business tycoon ?