Abhi Hallyu wave hai to everyone is riding it. This too shall pass. If lockdown didnt happen and I didnt run out of content, I would have never started watching Kdramas. I still dont actively follow Kpop idols.
From binging shows one after the other, now I have come down to only 2 shows in 6-8 months.
Things will settle once people get bored. But they sure know how to market themselves. The whole cuteness, height, good looks, "good manners," fan service is all new to India especially, so people are falling for it (I find their fan culture toxic, the artist is literally public property and they go around apologizing for dating/getting married.). It has already reached its peak I feel, now for the gradual fall.
Credit where due:
Their shows are extremely well made, most have good plotlines, while the run of the mill ones have extremely good looking leads who have fab chemistry. And most of their actors can act and romance effortlessly onscreen.
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