Vidya: BW films are no longer succeeding due to just promotions

JackSparrowcraz thumbnail
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Posted: 2 years ago
#1

“I think there are not enough women detectives so you need that distinction. It’s like there are women-centric films. I don’t have a problem with that description. The day there are enough number of women-centric films, we will stop calling them that. So, we still have a long way to go. This is a reminder of the fact that there is a long road ahead.”

“I have been doing ‘women-centric films’ since 2008 and I still get asked that question. How do I answer that because that’s what I have been doing since 2008. But I understand what inspires that question - the fact that there are still not enough of those films,” says the actress.

“I think people have consumed so much OTT that their minds have opened up to the possibilities of storytelling. Genres, characters, languages – they are agnostic to it. We are not wedded to one type of story or one type of hero. There is a change. Also, people got used to sitting and watching films in the comfort of their homes.”

Vidya notes that what is working in theatres is also different now and the reasons for success have changed too. “Today, I think it’s not so much the promotion but really the word of mouth that determines the success of a film. Be it Drishyam 2 or several other films that have worked recently, they have all been word of mouth films. None of the films have had a big opening like they used to pre-pandemic,”

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Grumpydwarf24 thumbnail
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Posted: 2 years ago
#2

Is she insinuating there is no point in promoting films?

1239317 thumbnail
Posted: 2 years ago
#3

Originally posted by: Grumpydwarf24

Is she insinuating there is no point in promoting films?

moreso no need to do the crazy stunts for promotion people used to do to bring people into theatres.

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