I guess it's a hit cuz they've added in a whole range of elements/personalities....everyone can pick their preference even if not necessarily their outright favs. and then watch them all fight over ration😆
The masterstroke this season seems to be lack of any proper tasks and lame fights over ration....that seems to have worked for them TRP wise😆.
I also only watched this season for Priyankit cuz I found them real in a sea of fakers😆.....rest most BB seasons have contestants that play up more obviously for the cameras and I lose interest. Priyankit have been engaging to watch even in all their shades - even the messy ones😆.....just something very watchable about them even as they over-react or under-react about some things....it genuinely feels like watching a natural equation unfold without some kind of forcing of what is the "correct reaction" at any given time😆.