I am going to split this post into two parts because I have a lot to say.
Star Plus keeps recycling their taglines every few years but never do they recycle their mindset. When the channel revamped their look around a decade ago with the new 'Rishta Wahi, Soch Nayee' tagline, they also released an anthem called 'Tu Hi Tu'. For those who are not familiar with the video, you can look it up on YouTube. I remember my mother calling that video out for its toxicity. I was quite young at the time and looked up at her in confusion. I thought showing a woman who does it all (works, learns classical dance, exercises daily, controls traffic, cooks, looks after her family, has a good relationship with her husband, has an interest in astronomy and also occasionally chases goons down the street) is the very definition of woman empowerment. So why was it toxic? For years (or ever since Ekta Kapoor started producing Indian television shows 🤢) women in Indian television have been held up to this unbearable, unrealistic standard of perfection. She's the perfect daughter, the perfect wife, the perfect daughter-in-law, the perfect sister. She never raises her voice, she is a profound multi-tasker and my personal favorite, she NEVER asks for help. She is the sacrificial lamb. Anybody can walk all over her but she'll take it with a smile because her family's honor lies on her and her shoulders alone. Indian television shows always show what the ideal woman should be like but never, I mean NEVER, how a man must conduct himself or present himself in society.
And until and unless you don't challenge this worn out narrative that a woman should not have boundaries, that she can't make mistakes or learn from them or that she's not supposed to be goddam perfect, shows like Anupamaa cannot and should not be categorized as 'progressive'. It is one thing to show that characters like Baa, Vanraj, Kaavya and Toshu exist but to normalize them and not challenge them? Nope. It is unacceptable.
People in our country have been looking up to these shows for decades. People think this is how men are supposed to be, how mothers-in-law are supposed to treat their daughters-in-law and how daughters and bahus are supposed to take s**t from their husbands, in-laws and children just because our gender is 'supposedly' the more sensitive, nurturing and forgiving one. Every time this show seems to move in the direction of progress, the writers throw some bulls**t at us. There is ZERO character development. The justification behind what some of the characters say and do makes no sense.
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