Malaika-Arbaaz split a publicity stunt

The two are set to feature in a skin cream advertisement soon

Mumbai: It's time for a reality check - publicity gimmicks are slowly replacing hardcore news stories.

Contrary to reports, the marriage of Arbaaz Khan and Malaika Arora is going strong and the story is a publicity gimmick for a skin cream advertisement.

Said a source close to the couple, "It's a publicity gimmick. The split rumors are from a skin cream advertisement, which Malaika and Arbaaz will endorse together."

Describing the concept of the ad, sources add, "The ad will show how the love has gone from their marriage and how they renew it again with the skincream. They will have four phases and weddings, where Arbaaz and Malaika will renew their marriage vows," added the source.

The source further reveals that parents of Arbaaz and Malaika were very upset and disturbed at the stories about their split. They had to spend the whole morning clarifying with family and friends that the story was not true.

Priyanka Chopra and cricketer Sreesanth were also part of a publicity stunt recently for a soap brand, where tapes of their 'private conversation' had been released.