By Pooja Nayak
With the photo-video-sharing-app proving to be a huge market for brands and advertisers, celebrity profiles are seen as a great platform for marketing and promotions. Speaking of which, Bollywood biggies right from Amitabh Bachchan, Shah Rukh Khan to Priyanka Chopra, Alia Bhatt are often approached for such tie-ups and they willingly agree to promote by charging a hefty fee in return.
Bollywood celebs and how much they charge per sponsored post on Instagram
Priyanka Chopra - Rs 1.87 crore
Every promotional post on Priyanka's Instagram feed costs a whopping Rs 1.87 crore. This was the number the actress was quoting until last year (2019). Priyanka is also one of the most followed Bollywood celebrities on Instagram with 57.4 million followers.
Alia Bhatt - Rs 1 crore
Alia has 49.7 million followers on Instagram.She endorses quite a few brands and products and is also considered to be a millennial sensation. As per GQ report, Alia charges around Rs 1 crore per sponsored post on Instagram.
Shah Rukh Khan - Rs 80 lakh - Rs 1 crore
The King Khan of Bollywood has 22.6 million followers on Instagram. He reportedly charges around Rs 80 lakh to Rs 1 crore per sponsored post on Instagram.
Amitabh Bachchan - Rs 40 lakh - Rs 50 lakh
The megastar of Bollywood has been known to be an ardent Twitter user. However, lately, he's also been having a lot of fun on Instagram with his candid posts and captions. Big B is said to be charging around Rs 40 lakh - Rs 50 lakh per sponsored post on Instagram.
Shahid Kapoor - Rs 20 lakh - Rs 30 lakh
The actor has a huge fan-following on Instagram and he's also pretty much active on the platform. He is said to be charging around Rs 20 lakh - Rs 30 lakh per promotional post.

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