When Sushant Singh refused a 15 crore fairness cream advertising deal

Bollywood stars who refused to endorse fairness creams

1/7Sushant Singh Rajput turns down Rs 15 crore fairness cream endorsement deal?

After Abhay Deol slammed Bollywood celebrities last year who promoted skin lightening products, it is Sushant Singh Rajput now who seems to takes the baton ahead.

According to reports, the actor recently rejected a fairness cream endorsement deal for which he was apparently being offered Rs 15 crore. Sushant reportedly felt that is every actor’s duty to not indulge in sending out incorrect messages. He added that he does not believe in endorsing or promoting the ideology of preferring one skin tone over another.

The three-year-long deal apparently required Rajput to shoot for six commercials, which would follow the trope of the fairness cream helping an underdog elevate his social standing.

https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/photo-features/bollywood-stars-who-refused-to-endorse-fairness-creams/Sushant-Singh-Rajput-turns-down-Rs-15-crore-fairness-cream-endorsement-deal/photostory/62469397.cms

I loved how much comfortable he was with himself.

Originally posted by: Bekind

I loved how much comfortable he was with himself.

I liked his strong sense of principle. The fact that he would say no to something because he didn’t feel it was the right thing to do. Despite the big paycheck.