Rajnikanth's "into the wild" episode highest rated TV show

Rajnikanth's 'Into The Wild' Episode Becomes The Highest Rated TV Show

The show also created a huge buzz on social media with #ThalaivaOnDiscovery reaching out to 1.41 billion individuals delivering 3.32 billion impressions, as per Meltwater.

April 2, 2020 1:59 PM

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Courtesy : Pinkvilla

The premiere on Discovery Network -- across 12 Discovery channels -- delivered the highest-rated TV show in the genre this year, and the second-highest ratings in the history of the genre, delivering an impressive four million impressions.

The cumulative reach of the March 23 premiere across the network was 12.4 million, which is 86 percent higher than the previous four weeks. The premiere helped the network garner an 89 percent share in the infotainment genre. The slot viewership grew five times as compared to the previous four weeks.

The simultaneous premiere of the show on the regional entertainment brand DTamil grew the slot by 20 times and helped DTamil nudge ahead of leading regional channels including Colors Tamil, Jaya and Raj TV during the slot. The information is as per the finding by BARC India.

The show also created a huge buzz on social media with #ThalaivaOnDiscovery reaching out to 1.41 billion individuals delivering 3.32 billion impressions, as per Meltwater.

In January, Rajinikanth visited Karnataka's Bandipur Tiger Reserve to shoot for the Discovery channel's new programme.

Last year, Grylls had hosted Prime Minister Narendra Modi in the show, which was shot at the Jim Corbett National Park in Uttarakhand. Grylls has also hosted prominent celebrities in the past such as then sitting American President Barack Obama, Kate Winslet, Roger Federer, and Julia Roberts.

This is superstardom. Rightful owner of the title Superstar! Thalaiva rocks!

I wonder what will Bear Gryllis think about eating all those wild animals now, after the corona virus situation

OT : of course, it had to be......... would've been disappointed had it been anything else.....

So much mumbo jumbo here, without giving the actual numbers. Just put the plain numbers/data (trp or tvr), we will get an idea.

BARC han not given the exact data for any show this week because of some limitations.

No surprises given the population of India 😁