SRK on his memories working with Lux Bollywood divas.

Established as a one of its kind
celebration, Lux Golden Rose Awards
was born with the only award show to
celebrate beauty and excelling of
Bollywood Divas who have charmed
and inspired millions with their
mesmerizing charisma. This year, Lux
announces the third edition of the
extravaganza, which has grown to be
a momentous occasion not only for the
industry but for multitudes of fans
worldwide. The extravaganza sees the
charming, king of hearts- Shah Rukh
Khan talk about the women of
Bollywood who inspire him the most
The awards have been announced with
a grand film, wherein SRK walks down a
glorious cinematic lane of iconic Lux
divas. Right from Sharmila, to Kareena
and Alia- King Khan will be seen
mesmerized by these exceptional
beauties and their beautiful traits across
the decades.
Lux Golden Rose Awards has grown
from strength to strength, with the
platform this year extending its stage to
the biggest global movement for gender
equality- UN's HeForShe. This year, the
awards raised the bar aiming to pledge
solidarity of male members of the film
fraternity with their female counterparts
and celebrate their presence and
immense contribution.
Speaking about the Lux Divas, Khan said,
"On celluloid I have swept many women
off their feet, but in reality women tend
to sweep me off my feet. In the past too,
I have made my stance on equality of
genders clear. I strongly believe dues
meted out should be according to merit
and not gender. Both genders have their
own plus and minus points, though I
love the women who make work so
beautiful. Women make you think, and
make you want to be a better person
and for ages, and even now sadly they
do not get the dues or credit they
deserve. Often they served the raw deal,
which is unfair for the whole society. I
am glad that we are using the Lux stage,
which celebrates Indian divas to support
UN's HeForShe movement an initiative
which is the need of the day to create a
gender equal world. I am glad to pledge
my support and call out on audiences to
pledge their support not only for divas
who add beauty and magic in their lives,
but women from all over.
Commenting on the awards the
spokesperson said, "To celebrate the
many facets of a woman's beauty
through gorgeous Bollywood Divas who
are epitomes of beauty and charisma,
we are happy to bring in the charming,
ladies' man SRK on board as our host as
we pledge our support to UN's HeForShe
movement. The idea is to stand in
solidarity and celebrate women for
showcasing their beauty through
passion, brave choices and individuality.
Our Lux divas are fine examples of such
beauty and with the third edition we
want to stand with and celebrate them
on a global stage.
Presented by India's very first beauty
soap, Lux which has a legacy of beauty
for over 90 years, this celebrated event is
amongst the most awaited ceremonies
of the Bollywood industry.

https://www.bizasialive.com/srk-memories-working-lux-bollywood-divas/