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Guys I know every weekend off air news,slot change,improper timings a lot of things have affected bepannah from its inception.But what has consistently remained is colors promoting this 6 month old show that is not doing extremely great in trp charts at prime slot. I have worked in a corporate environment of 14 years and one of my most important responsibility was data analysis and predictions report for senior management. U think the day we see trps the channel also knows. No it is not like that. Even before the actual trp comes on Thursday the data analysts of the channel would have worked upon the predictive trp of next week. Or maybe couple of weeks. U think how is it possible. There are several methods like past data,correlation analysis, sampling and other predictive techniques and tools available for the same. I am telling this because even before the data for a quarter comes we would have started the work on next quarter parameters. Because senior management needs to know where their unit stands with respect to other units in the same org as lot of their perks are dependant on those numbers and where they fall. There is immense pressure on project managers to deliver those numbers within the required range and if pms are faltering our team has to support them to get the desired numbers. There is nothing emotional about it. Only the numbers speak. One of the key reasons for me to quit my job and publish my book. Because I was fed up chasing the numbers and the quarter to quarter stress associated with it. But the skill of data analysis remains with me. Now let us come to bepannah. For colors bepannah is a product which will have a number in their database for which they need certain numbers for getting a good ROI or return of investment. Those number crunching analyst don't care about aditya hooda or zoya siddique journey except using them for marketing purpose. If numbers don't come based on past data they give creative suggestions and if the data analyst is a pure logical person that will be the start of show going down the drain. But if a data analyst have an idea of the story and can tailor the past data to suit the story line there are high chances it will work. Just like we say in our IT sector a good project manager and a good process consultant working together means successful projects mostly to the level of best managed projects most successful shows will have a good creative data analyst combo. You can say heart and head. Now BP it is an expensive show. It is not in top 10. It has been 6 months. Channel is promoting it regularly. Basic instinct of my data analysis tells channel is getting money or have roi. But where is the money coming from if advertising depends on barc rating. Because barc rating is average for such hugely promoted show. Second is roi is average but brand image change. For me bp falls here. It's a show that gives colors as a channel urban touch. There are many audience like me who generally don't watch colors show have signed up for BP. In a way BP has become colors recall show. BP associate colors with more educated sophisticated audience and as part of long term strategy,vision colors wants it. As they launch digital shows and also target markets like uk where their presence is not strong BP helps. Hence they are promoting it. Senior management doesn't take decision based on one data. Many data analysis is presented before taking the decision. People will feel decision is sudden. No it is not. For an outsider it is sudden. But inside lot of planning goes with data. And interestingly many tid bits involve during discussion which make their way out. Though not to disheartening the fans the data analyst in me feels the talk of BP off air would have happened. As for us data analyst no data is meaningless less and we eliminate the data point only after validation or ascertaining why that data point is there. But another thing also I can tell as a data analyst that u don't market extensively if ur ending a show in a month because then ur roi which might be already average will go for a toss. So feel show is safe till Nov or maybe till Dec. But can't tell beyond that at this point looking at the data.
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