SRK to continue as Hyundai brand ambassador

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Posted: 7 years ago

Auto Expo 2018: Shah Rukh Khan to continue as Hyundai brand ambassador, unveils 'Swachh Can' for cars

Updated Feb 09, 2018 | 10:51 IST | ET Now Digital

Khan showed support for Prime Minister Modi's Swachh Bharat Abhiyan by unveiling 'Swachh Can', a portable bin for users of Hyundai cars

Photo Courtesy: Twitter

Says going electric and driverless cars are the way forward for the Indian automotive industry

Greater Noida: Hyundai Motor India Ltd has extended its 19-year old association with Bollywood superstar Shah Rukh Khan for another two years.

"SRK is one of the first Hyundai family members and has played a key role in the success of Santro since our inception in India, Hyundai Motor India Ltd (HMIL) MD and CEO Y.K. Koo said in a statement.

The fresh mandate as the brand ambassador lasts till 20 April 2019.

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(Photo courtesy: Twitter)

"We are extremely happy and honoured to continue this two-decade long association and are confident that it will further strengthen Hyundai brand image in India, Koo said.

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On the association, the Bollywood badshah said: "It has been a really wonderful journey with Hyundai as we complete 19 years of a fruitful association.

It's been "very satisfying in terms of association as brand ambassador with Hyundai as the company has delivered much more than cars through its innovative experiences, adding "brilliant moments to customers' lives, he added.

As brand ambassador of Korean carmaker Hyundai, Khan said "going electric and driverless cars are the way forward for the Indian automotive industry.

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"There will be less and less of drivers because as these community (shared mobility) services are being offered for buses and cars, less kids are going to learn how to drive, Khan said.

(Photo courtesy: Twitter)

Khan also showed support for Prime Minister Narendra Modi's Swachh Bharat Abhiyan by unveiling 'Swachh Can', a portable bin for users of Hyundai cars.

"'Swachh Can' is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement," Shah Rukhsaid at the Auto Expo.

Starting from March 1, the Hyundai product line-up will come with a factory-fitted 'Swachh Can'.