OMG OMG OMG!!!!!!! this cant happen!!!!!!

'Kumkum- Pyara Sa Bandhan', the afternoon tear jerker heads for a new twist this week. Following the tradition of the other 'K' soaps where protagonists remarry without divorcing former spouses or immediately after shedding copious tears on their demise, in 'Kumkum' Sumeet (Hussain Kuwajerwala) is ready to remarry without ascertaining whether Kumkum (Juhi Parmar) has passed away.

Sanjay Upadhaya, Creative & Ideation Director, B.A.G Film, tries defending the twist, "Sumeet's misunderstanding has escalated to such an extent that he's convinced of Kumkum's infidelity.

Also Abha's selfless devotion to his family attracts him to her and he decides to marry her." If the grapevine is to be believed, this is a ploy to remove Juhi Parmar from the show in a similar way the lead character of 'Kkusum' was replaced thrice.

However, Juhi vehemently refutes allegations as 'a pure figment of the imagination of some vested interests who want to malign me and tarnish my reputation.'

She asserts, "This is being done purely for the sake of drama and to boost TRPs for the show." While it is true that the show has not been faring well, this seems the standard trick that producers use to bump off characters by momentarily making endearing protagonists turn to negative characters, so that the audiences take the replacement in their stride.

Juhi rubbishes the conspiracy theory and claims that she shares an 'excellent rapport' with her producers and colleagues on the show.

However, she concluded, "You'll have to ask the channel and the producers if they have any such designs. I am not aware of any such plan."

Many actors before Juhi were caught totally unawares when they were replaced in shows. Replacements in soaps are no big deal as the story takes precedence. Unless a character acquires an iconic status like Tulsi, Parvati or Jassi. And Kumkum is no icon.