M.S. Dhoni - The Untold Story (Hindi) has had a good first week at 84.75 crore nett but its down to the strong weekend which was over 61 crore nett. The collections had a noticeable drop on Monday but they were still healthy at 7.50 crore nett but the problem came after as the film could just not hold on any of the other weekdays which is likely to tell on its second weekend collections. The film also had a Tamil and Telugu version which grossed around 5 crore nett over the first week which is decent considering that it is more than the lifetime business of Prem Ratan Dhan Payo and Happy New Year in the same formats.
The Dhoni brand and cricket factor has helped the film immensely in the South as its an out performing market especially Mysore which should not be the case for a film about a boy from the interiors of the country. Even West Bengal is similar as the Dhoni brand and cricket factor helped it put up good collections. The problem for the film has come in North where East Punjab is at a similar level to Mysore and when that happens to a film which is not based in South India then it means the potential of the film is unlikely to be unfulfilled. The collections in Delhi / UP are also not that good comparatively though Mumbai circuit has done well.
Basically the film has gone through due to the initial which came due to curiosity for the Dhoni story and a good theatrical promo but the film has turned out to be not as good as the audience expected after the theatrical and appreciation for the film is limited. It remains to be seen where the film goes as far as its lifetime business is concerned and the business today (Day 8) will probably answer that.
Fan = 84 Cr
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