Karan Johar helps Shah Rukh Khan's 'Raees' get the best deal

Karan Johar helps Shah Rukh Khan's 'Raees' get the best deal

Karan Johar and Shah Rukh Khan are always there for each other in personal and professional matters. Recently, KJo played a part in procuring the best deal for the distribution of SRK's Raees.

Says a source, "Karan's production company had not just presentedBaahubali, but even bought the Hindi rights for the film. When SRK, Riteish and Farhan locked Anil Thadani as the distributor for Raees, Karan told Shah Rukh how to get the best deal from single-screen owners. Anil owns the distribution rights of Baahubali 2 and Mirzya so he made the single-theatre owners sign a three-film deal that he would give them these films only if they gave him maximum screens for Raees too. Now, for exhibitors, Baahubali 2 is one of the hottest releases of 2017 so they had no choice but to agree."

But one producer who will suffer because of this is Rakesh Roshan, whoseKaabil starring Hrithik Roshan releases on the same day. The source adds, "The film will suffer badly if it doesn't have any single-screen theatres in Mumbai. Ironically, in Hrithik's Mohenjo Daro vs Akshay Kumar's Rustomclash, Roshan Jr had the upper hand as UTV had ensured maximum single-screen theatres during that time."

But that didn't help the film, and Rustom made more money despite lesser theatres. Content rules.

http://www.dnaindia.com/entertainment/report-karan-johar-helps-shah-rukh-khan-s-raees-get-the-best-deal-2253941