Mohenjo Daro Recovers Rs 60 Cr Before its Release

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Posted: 9 years ago
#1

Mohenjo Daro Recovers Rs 60 Cr Before its Release

IANS

First published: August 8, 2016, 5:54 PM IST | Updated: 5 hours ago
A still from the trailer of 'Mohenjo Daro'.

Mumbai: The Mohenjo Daro team is in a happy space as even before the film has hit the screens, it has managed to recover Rs 60 crore through its satellite, music and other rights.

"A major chunk of their investment has already been recovered. Since 'Mohenjo Daro' is a production film and not an acquisition, the economics of the project are fully in control," said a source close to the film's team.

According to the source, the total cost of the film, including publicity and advertising, is Rs 115 crores, and the makers have already recovered Rs 45 crore from selling of satellite rights and the remaining Rs 15 crore through music and other rights.

"Which means that the producers only need Rs 45 crore in India and Rs 15 crore overseas to break even," the source said.

Given the excitement around the return of the successful team of director Ashutosh Gowariker and Hrithik Roshan after Jodhaa Akbar, A.R. Rahman's soulful music and Hrithik's release after a gap of two years -- the number seems achievable.

Hrithik, who has a huge fan following, is happy how the economics are shaping up for the movie.

"I am glad that the film has been able to recover a large chunk of its investment and now through theatrical revenues, we need to recover a relatively manageable sum," he said in a statement.

The movie, releasing on August 12, also stars former beauty queen Pooja Hegde.

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448368 thumbnail
Posted: 9 years ago
#2
It'l have to make 150 cr from theatrical release to get a hit tag maybe.
roni_berna thumbnail
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Posted: 9 years ago
#3
I think it will easily manage to make even more in the first week.
Baarish. thumbnail
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Posted: 9 years ago
#4
I have a feeling it will do much better than what everyone is saying tbh
664269 thumbnail
Posted: 9 years ago
#5
Its a relief that the cost is not as much as we thought it would be, the budget seems to be manageable and it can surely earn a good amount given the WOM is good. Fingers crossed
@Priya- according to DB, 85-95 crs will make the film a profitable venture
Edited by SunHarsh4eva - 9 years ago
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Posted: 9 years ago
#6
Unless it's as boring as Fan or Khele Hum Jee Jaan say or What's your Rashi or something like that, it will be making good profit due to HR being in it.. Trailer is horrible though.. Can't forget that..
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Posted: 9 years ago
#7
MD is right now the underdog. Which might work in its favor.
But releasing such articles before the release shows the makers r feeling jittery.

IMO if the movie is gripping enough it should work well. Even with a clash.
theprince thumbnail
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Posted: 9 years ago
#8
its official the budget for the film with promotion is 115 cr
around 60 cr already recover from SR abd Music\

so the film will need 45-50 cr sharing to be in profit zone and thats mean 90-100cr

👍🏼
Shaitan-Haiwan thumbnail
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Posted: 9 years ago
#9
Is this their way of trying to save face? We all know the film is going to bomb hard!
664269 thumbnail
Posted: 9 years ago
#10

Originally posted by: Shaitan-Haiwan

Is this their way of trying to save face? We all know the film is going to bomb hard!


I can understand what Jazbaa and sarabjit's disastrous fates have done to you but really what saving face ? 60 cr is huge for any film to earn it via satellites and music, give credit where its due.

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