I just read an article and this part is relevant so I m copying this and this is where I believe SPN will never end 🤣 🤣
Lastly, the youngest-skewing broadcast net, the CW, sees a 29% lift in the currency with its veteran strip "Supernatural," which posts a 0.7 live-same-day rating and a 0.9 in C3.
Not surprisingly, lower-rated shows tend to experience very little, if any, improvement in C3, as failure to make any kind of impression with a live audience almost always translates into a general disinterest in catching up on other platforms. For example, ABC's canceled Sunday night drama "Blood & Oil" saw no discernible lift between live-same-day and C3, nor did Fox's newly-axed "Cooper Barrett's Guide to Surviving Life."
The outlier remains Fox's "Scream Queens," which to a great extent earned its renewal on the strength of the commercial impressions it delivered in playback.
The currency against which the vast majority of TV ad transactions are made, C3 blends a very rough estimate of average commercial ratings with three days of time-shifted viewing; as such, it offers networks, buyers and marketers the best approximation of actual ad deliveries. Or, to put it more plainly, C3 (and increasingly C7) are quite literally the only relevant ratings data.
The networks do not release the currency data to the public, and if they had their druthers, they would prefer that no one outside the transactional nexus get a glimpse of the numbers. (But as Mick sagely observed so long ago, you can't always get what you want.) Accept no substitutes; as much as broadcasters like to muddy the waters with stats-padding live-plus-three-day and live-seven numbers that omit commercial deliveries altogether, the only ratings that matter to advertisers are C3/C7.
Since advertisers only care about C3 ratings and SPN has the highest ratings in that category which means SPN brings the largest amount of money to the channel, which now makes sense to me as to why J2 are the highest paid actor on the network. CW will do everything in its power to keep J2 signing the contract every freaking year. Kala teeka all over this glorious life. 😆