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| Hrithik Roshan to endorse Magic Moments |
| IndiaFM | |
| These are called the Magic Moments of Bollywood. When the stars give their signatures to their fans, it's called as an 'autograph'. And if they give their signatures to companies, it's called a 'deal'. The recent times have seen the liquor industry being the latest industry to encash on the Bollywood fever. Bollywood at the Toronto film festival! In the past, one has seen stars like the eternal Dharmendra, the ever- bankable SRK, Shiney Ahuja, Zayed Khan and even Shilpa Shetty doing the honours, by striking deal with liquor brands. One such 'deal' is what Hrithik Roshan has struck with Radico Khaitan's premium brand Magic Moments. After having endorsed vests, soaps, mobile phones, biscuits etc, Hrithik seems to be on a roll with this endorsement. Reasoning Hrithik as the choice, Abhishek Khaitan, MD, Radico Khaitan, said that Hrithik's energy, style personality fits well with the brand's personality. Knowing the perfectionist that he is, this deal has happened to him at the right time, when he has just wrapped up Jodhaa Akbar |
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