Its difficult to critique this article as we can't exactly see their analysis and what variables they are using.
If they use dummy variables as a "catch-all" for any other factors which educate rural women, that in itself would be a weakness in the analysis.
But, overall, I am curious to read this article fully just to understand their methodology and how they are correlating Hindi soaps to women's empowerment.
This is my personal guess, but if I had been given the task to go and do some research and figure out if there is a correlation between women who watch soaps and women's empowerment, I would probably measure it the following the way...
The number of television sets (with cable) in a given village vs. the number of women in the village who leave the house to earn some money or run a small home-made business... or the number of females in the villiage who are getting an education (i.e number of girls enrolled in school), as well number of female children born vs. number of male children born.
Now there is always the speculation whether it is the soap watching that is actually contributing to the empowerment or something else... maybe the fact that these villages have a TV to start with would show that the village is more mordern to begin with compared to a village which may not. To watch TV you need electricity, if a village does not have electricity means it is not as advanced as another village which does, hence there is more of a chance the people in that village are less educated etc (if you don't have a TV there is a lesser chance you have a well built school and good teachers in the village). Maybe with the coming of electricity into the village also came the awareness that girls getting an education is just as important, rather than the actual soap watching. Electricity that we take for granted is a big revolution, and with something like that coming into a village may make the villagers more curious about the outer world, which might get them to explore new ideas etc. and these new discoveries would bring about awareness about other things. So the direct source might not be the actual soap watching but something else all together. I will not go on further..hehe.. hopefully I am making my point clear... so there are many factors that have to be taken into consideration... even I am very very curious as to the exact method of the research and how they measured the data to support such a claim.
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