YHM Faring Well At Evening Slot Than Late Night Slot - Article

Star Plus' Ye Hai Mohabbatein is essentially a love story. The show is about Raman (Karan Patel) and Ishita's (Divyanka Tripathi) second chance in life. Raman, who was a divorcee ends up marrying Ishita for his daughter, Ruhi (Ruhanika Dhawan). At first, Raman and Ishita did not see eye to eye at all. In fact, the only thing that kept them tied together was their love for Ruhi.

Raman and Ishita have since then fallen in love, but neither of them has told the other. The show has quickly become a fan favorite and viewers are waiting with bated breath for Raman and Ishita to confess their love. Viewers want to see both Raman and Ishita move forward in their relationship.

Ye Hai Mohabbatein originally aired at 11:00 PM IST and it was moved to the 7:30 PM IST time slot recently after Saraswatichandra went off air. Since then the show has been faring well at the 7:30 time slot. If compared, then it is doing way better at 7:30 pm that at its original time slot of 11 pm.

In the past two weeks, the TRPs of the show were at 3.0 and 3.5, respectively at the evening slot of 7:30 pm. At the old late night time slot of 11:00 pm, the show's TRPs in the past two weeks are 1.9 and 2.0, respectively. So far, the change in time has been beneficial to the show. The numbers clearly are saying that Star Plus' expectation of Ye Hai Mohabbatein doing well at evening slot turned out to be fruitful.

Source - Fuzion