Star Plus moving away from Saas-Bahu content [đ]
Star Plus is India's Leading GEC and the channel hasn't moved from it's number 1 position for quite some time now.Being a market leader brings major responsibility on the channel to serve fresh content for its viewers.Glam Capture brings to you a deep analysis on Star Plus fiction and non fiction line up.
Current on air shows -
Love based shows : Iss Pyaar Ko Kya Naam Doon Ek Baar Phir and Yeh Hai Mohabbatein.
Family Dramas : Yeh Rishta,Diya Aur Baati Hum,Pyaar Ka Dard Hai,Saathiya and Suhani Si Ek Ladki.
Youth based show : Nisha Aur Uske Cousins
Modern Series : Ek Hasina Thi and Airlines
Reality Shows : India's Raw Star
If you observe changes are happening on Star Plus as they haven't launched any family dramas for quite some time now. Ek Hasina Thi and Nisha Aur Uske Cousins are being enjoyed a lot by viewers due to their content and strong storyline along with execution.Slowly family dramas are fading away but Star Plus is willing to bring a change if shows get desired ratings as all channels fall under the pressure of ratings.
While in reality shows,India's Raw Star focus is on singing and performance.It's one of the finest signing reality shows launched in years as singing based shows didn't prove to be fruitful for GEC's.Pyaar Ka Dard Hai will be ending on Star Plus to make way for Everest(A show focussing on how a common can break through all their problems).
Yeh Hai Mohabbatein is being a loved a lot by viewers and is a massive hit in the love category on Star Plus.While shows get affected with time change in common cases but Yeh Hai Mohabbatein turned out be a rather different case as the show attracted more viewers and the repeat at 11pm IST garnered 2.0 TRP above.Iss Pyaar Ko Kya Naam Doon Ek Baar Phir also created history by opening Star Plus 6pm slot,which is rather dead most of the time.Shlok and Aastha's story is loved a lot by audiences and the show can perform better if given a prime time slot.
www.glamcapture.com
ps:sorry if already posted.
Sports
4