You too can dress like Jassi!

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Posted: 20 years ago

You too can dress like Jassi!
By: Kshama Rao - Mid Day
September 8, 2004

After the Indian Postal Services Department issue of a Special Cover with Special Cancellation on Jassi, Sunil Lulla, of SET informs us that Delhi-based designer Satya Paul is soon launching a 'Jassi' line.

Puneet Nanda, Satya Paul's son and the designer of the line says of the collection: "Sony thought of this idea and they were looking for someone who would be able to serve as a sounding board and be able to support the whole thing. They discussed it with us among others and found the Satya Paul Design Studio to be an appropriate fit."

Paul describes the line as "daily wear and relaxed evening and semi-formal wear. This is a ready to wear (prt) designer line for everyday use — cotton, linen and blends with conceptual design and simple ornamentation. It is an effort to create a refreshing contemporary design with the parameters of ease of wear and care."

The line will be sold out of the chain of Satya Paul stores and Shoppers' Stop stores.

But would anybody be really interested in buying Jassi's staid, buttoned-up, long sleeved behenji salwar kurtas? "The line is not exactly what only the character of Jassi wears, it is based on the look of what the various characters would wear. It features simple and contemporary style lines.

There are not only a good measure of salwaar kameezes but also what one refers to crossover fusion and some western silhouettes."

Nanda informs us that the line will be cost-friendly, starting at Rs 1,500 for a salwaar kameez ensemble.

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Posted: 20 years ago

But would anybody be really interested in buying Jassi's staid, buttoned-up, long sleeved behenji salwar kurtas? "The line is not exactly what only the character of Jassi wears, it is based on the look of what the various characters would wear. It features simple and contemporary style lines

Thank god!