HNY's entire cast's road shows across US & Canada in Aug/Sept.

SRK plans road shows!

Most actors go on city tours to promote their films, Shah Kukh Khan will hop across continents

The road shows will be conducted in the months of August and September

Subhash K Jha

When it comes to getting competitive with one another, the three Khan superstars know how to pull out all stops. Trust Shah Rukh Khan to go that extra mile. Sandwiched between

Salman Khan's Kick in July and Aamir Khan's PK in December, SRK has decided to go all-out with the marketing of his new film the Farah Khan directed Happy New Year by opening up new modes of publicity.

Apparently, Shah Rukh plans a series of unprecedented marketing moves. Says SRK's fellow-actor from Happy New Year, who didn't want to be named, "Shah Rukh has asked all of us to keep two months, August and September completely free of all other engagements. None of us is allowed to shoot for any film during those two months."

According to the buzz, SRK is planning road shows in the US and Canada with his co-stars and director. Says the co-star, "We don't know what we will be required to do at these shows, but Shah Rukh will be taking the entire cast of Happy New Year to the streets in various cities of the US and Canada where we will be performing and interacting with fans. We expect crowds of thousands on the streets as Shah Rukh has a huge fan base in that part of the world."

This sort of open-air publicity has never been attempted before by any other actor. Adds the actor, "For SRK, the success of Happy New Year is very important. He wants it to be bigger than Kick and PK. We all have been told to think of nothing else for the two months leading up to the release."