~*Sushant's BW Journey*~ #10 - Page 22

Originally posted by: luvsushita23

Experts View

Dharam Valia, VP, Ogilvy & Mather Advertising

Dharam Valia, VP at Ogilvy & Mather Advertising, India says that PepsiCo has taken the right decision by roping in Sushant Singh Rajput who is a fresh face in the 'ad world'. There is a kind of relatability towards him because he is more familiar on small screen.

Valia further said, "Sushant has grown from a dancer to small screen dancer to an anchor to a Big Screen Star. He has evolved which he is more relatable and endearing."

Also talking about the target audience of the new product which are young adults, Valia said, "50-55% of the Indian population is below 30 which gives a good enough reason to PepsiCo to rope in Sushant."

KV Sridhar, National Creative Director, Leo Burnett

KV Sridhar, National Creative Director at Leo Burnett says, "Larger celebrities come with their own aura and tend to overshadow the brand that they are endorsing which is not the case with a fresh face."

Sridhar adds, "While building a brand, it is always better to go with a fresh face to give it a new, young and fresh look."

Watched Kai Po Che at last! @chetan_bhagat and @Abhishekapoor take a bow!

Thanks Anshi for sharing tweets😊

Thanks Ashu & Tanmi for sharing pics😊