Actually I am disappointed with Ovi in this aspect. The thing is Ovi was not Archu's boss so why should Archu call her 'Ma'am'?
In my opinion that showed that Ovi was boasting, had too much pride and was showing herself as above others. Remember this was at a time when I hadn't seen much of anything else on pavitra rishta so I was unbiased on most of the characters.
If I was the boss of a middle aged lady, I would not tell her to call me ma'am, It's disrespectful. I'd rather respect an elder than the elder feeling scared enough of me to give me such a title. It's fine if they say it of their own accord but forcing someone to call you by a specific title is silly and childish. In fact I'd rather have my elders calling me by my name.
It's the manner in which Ovi told Archu to call her ma'am is what got to me and then she had the nerve to give Archu 'the look' too.
Regardless of what we have, we're all humans and I would have rather had the CV's kept that part out of the way, if they had I would have respected Ovi alot more. Same goes for Soham, If he hadn't dragged Archu in a disrespectful manner, I would have also respected him more too.
And please don't give me the 'Ovi is spoilt so we can expect that from her' argument. Plenty of people in my family are spoilt, got what they want and never had to worry about a thing, least of all money but they still respect our elders. Because being spoilt and being taught manners are two different things.