Article: PR mention..

She made middle
class housewives in to super heroes and how! For more than a decade
Indian households have been under the influence of her magical spell
that made family soaps the order of the day. That's Ekta Kapoor, the
czarina, who revolutionised television viewing in India, with her larger
than life family dramas. The magic she weaved with her television soap
operas cemented her stand in the hearts of every home & heart. [/BR][/BR]Ekta
Kapoor, as India's Glam Diva contender, has left everyone spell-bound with her great story telling ways.

From Kyuni Saas Bhi Kabhi Bahu Thi to Kahani Ghar Ghar Ki to Kasauti Zindagi Kii to Kkhusum,
and more she let the alphabet "K" dominate her titles. Astrology,
superstition…her detractors' wrote it off as her crazy superstitious
beliefs. But that was Ekta Kapoor's brilliant game plan, a STRATEGY that
went in to building Brand Ekta and her Balaji empire that rules Indian
television to this day.

Today Brand Ekta rules and Ekta has moved
away from her 'K' trademark and come up with another long list of
successful shows like Pavitra Rishta, (one of the top rated shows for a whole year )Bade Acche Lagte Hai, Parichay, Kya Hua Tera Vaada.

This
Queen of millions of hearts believes in keeping up with changing
trends. A dream merchant, Ekta Kapoor, has successfully sold dreams to
an entire nation of television viewers. Now, it's time for her personal
search. As one of the jury members of India's Glam Diva Shaimak
Davar said: "Ekta is definitely looking for something in her personal
life, she's looking for love. May be she has found it may be not…"


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