NBTNMKK was launched in January this year and currently airs at 10.30 pm. In fact, we hear that Colors is set to revamp its prime time band. Going by well-placed sources, the slot vacated by NBTNMKK will be filled by Parichay — Nayee Zindagi Kay Sapno Ka, currently airing at 9.30 pm.
Informs a source, "Parichay will take the place of NBTNMKK in the first week of October. The channel and the production house had pinned their hopes on NBTNMKK's honeymoon track, shot in Kathmandu. But it only fetched them a rating of 1.7. Since other shows are doing well, it seemed logical to axe the weakest one." Sudhir Sharma, producer of Na Bole... remained unavailable for comment.
With the new time-slot for Parichay, producer Ekta Kapoor will now have two shows airing at the same time on two different channels. Samir Soni's Parichay will be pitted against SonyEntertainment Television's Bade Achhe Laggte Hain (BALH), featuring Ram Kapoor and Sakshi Tanwar.