How many campaigns this designer is gonna do🤯
Last week maya, hania and iqra did a campaign shoot for him and now he got yumna ahmed and hamza ayeza
but isn't this brand exclusively for women wear🤔
Asim Jofa frequently uses male models/actors in PS but they don't sell the outfits worn by those men. I'm not even sure if those outfits are even made by Asim Jofa. The following 2 Asim Jofa PS I know the men's outfits in the PS were never available for sale.
- The Kinza-Shahzad Noor PS was for their Shehr-e-Yaar 2022 Luxury lawn collection. Shahzad's clothes in the PS were never on sale.
- The Farhan-Hania PS was for their Rabt 2021 Luxury Lawn collection.Farhan's clothes in the PS were never on sale.
So I'm doubting whether Ahmed's or Hamza's clothes would be on sale either.
It's not that uncommon though in Pakistan for brands to use male celebs/male models in PS for exclusively women's wear collections. The Ahad-Sajal PS for Zara Shahjahan a few years ago, Ahad's clothes were not sold by ZS. Sana Safinaz does a lot of amazing ad campaigns/PS featuring male models/actors in it but Sana Safinaz is not selling those menswear. Some of my favourite Pakistani fashion PS feature male models though the collection is exclusively women's wear.
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