In the war of media and entertainment, may the storytelling win:Sameer

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In the war of media and entertainment, may the storytelling win: Sameer Nair, CEO, Balaji Telefilms

Sameer Nair, Group CEO, Balaji TelefilmsBSE -2.15 % talks to ET Now about the future of Balaji Telefilms, and how he plans to capture the market space between Narcos and Naagin wirtgh his new upcoming original content on a whole new platform. Edited Excerpts:

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