Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.
Target Group: 4 years+ , Individuals, C&S homes
New Launches
Date of 1st Episode
Days of Telecast
Viewership Metrics
Episode
1
2
3
4
5
6
Karam Apnaa Apnaa (Star Plus)
29 Aug.'06
Mon-Thu
R%
2.6
1.9
2.4
Cum reach %
4.9
7.7
10.3
Thodi Si Zameen Thoda Sa Aasmaan (Star Plus)
19 Aug.'06
Sat-Sun
R%
1.1
0.9
0.8
0.8
Cum reach %
3.0
4.6
6.1
7.0
Mann Main Hai Visshwas (Sony)
18 Aug.'06
Fri
R%
0.5
0.7
0.6
Cum reach %
2.3
4.6
6.3
Target Group: C&S Homes, College Student, SEC ABC
New Launches
Date of 1st Episode
Days of Telecast
Viewership Metrics
Episode
1
2
3
4
5
6
Karam Apnaa Apnaa (Star Plus)
29 Aug.'06
Mon-Thu
R%
1.9
1.3
2.1
Cum reach %
5.3
7.5
9.7
Thodi Si Zameen Thoda Sa Aasmaan (Star Plus)
19 Aug.'06
Sat-Sun
R%
1.1
0.9
2.0
0.8
Cum reach %
2.2
3.2
6.7
7.5
Mann Main Hai Visshwas (Sony)
18 Aug.'06
Fri
R%
0.5
0.3
1.1
Cum reach %
3.5
5.8
8.4
Target Group: C&S Homes, CWE, SEC ABC
New Launches
Date of 1st Episode
Days of Telecast
Viewership Metrics
Episode
1
2
3
4
5
6
Karam Apnaa Apnaa (Star Plus)
29 Aug.'06
Mon-Thu
R%
2.8
2.5
2.2
Cum reach %
4.9
8.1
10.4
Thodi Si Zameen Thoda Sa Aasmaan (Star Plus)
19 Aug.'06
Sat-Sun
R%
1.8
1.3
1.4
1.2
Cum reach %
4.6
6.5
8.5
10.0
Mann Main Hai Visshwas (Sony)
18 Aug.'06
Fri
R%
0.6
0.5
0.9
Cum reach %
2.8
4.8
7.3
Target Group: C&S Homes, HW, SEC ABC with Children in HH
New Launches
Date of 1st Episode
Days of Telecast
Viewership Metrics
Episode
1
2
3
4
5
6
Karam Apnaa Apnaa (Star Plus)
29 Aug.'06
Mon-Thu
R%
2.6
2.7
2.2
Cum reach %
5.0
9.2
13.3
Thodi Si Zameen Thoda Sa Aasmaan (Star Plus)
19 Aug.'06
Sat-Sun
R%
1.3
1.2
1.6
1.0
Cum reach %
3.9
6.4
9.8
10.3
Mann Main Hai Visshwas (Sony)
18 Aug.'06
Fri
R%
0.3
0.5
0.3
Cum reach %
1.5
4.2
5.3
Target Group: C&S Homes, HW, SEC ABC
New Launches
Date of 1st Episode
Days of Telecast
Viewership Metrics
Episode
1
2
3
4
5
6
Karam Apnaa Apnaa (Star Plus)
29 Aug.'06
Mon-Thu
R%
3.3
2.9
2.8
Cum reach %
6.5
10.3
13.3
Thodi Si Zameen Thoda Sa Aasmaan (Star Plus)
19 Aug.'06
Sat-Sun
R%
1.5
1.4
1.6
1.1
Cum reach %
4.0
6.6
9.3
10.8
Mann Main Hai Visshwas (Sony)
18 Aug.'06
Fri
R%
0.7
0.6
0.7
Cum reach %
2.6
5.5
7.8
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